Staying Positive and Persevering

Zach HymanCoronavirus, COVID 19, Small Business

Don't panic. Learn how to stay calm during times of crisis.

A small business owner puts his or her life on the line to transition from a traditional nine to five job with a guaranteed cash flow to a becoming a business owner and operator, where consistent paychecks are based on the revenue of a business. A small business owner works tirelessly to keep their business operational, find new clients, and build and grow their brand. However, oftentimes, the herculean efforts needed to keep a business running can be exhausting, and most small business owners spend countless sleepless nights thinking of ways to optimize their business and capitalize on new opportunities. The challenges created by Coronavirus may seem insurmountable, but it is important to maintain a positive outlook on the situation, and view the forced closures as an opportunity, not a fatality.

You should consider the following tips and tricks to maintain a positive outlook, which could save your business.

Practice self care. As a small business owner, you put everything you have into your business to make it successful. However, running a business comes at a cost, which usually involves sacrificing your personal well being for the sake of your business. Now that you finally have extra time, take advantage of the time off to practice self-care. Find new ways to integrate meditation and regular exercise into your daily schedule which will help you perform better and give you more clarity to plan for the future.

When you first launched your business, you created a business plan that was full of uncertainty, because you did not know how your business would operate or what would happen in the future. You now have the time to analyze your operations and develop a newer, more robust business plan that is based on your experience and will help your business perform more efficiently. Doing so will create a roadmap for success, and will give you control of your situation.

Implement new programs and initiatives As a small business owner, you are on the front line and are the rear guard. As a result, it is difficult to pause and find new and innovative approaches to conducting business without risking its viability. However, the Coronavirus has created a perfect opportunity to experiment with new processes and work through any potential glitches. Utilize this down time to bolster your internet presence, find new marketing techniques, develop new products and to further develop connections with your customers. It will help you maintain hope. Even little things, like changing...

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